Extrase din studiul de audienta radio regional
Moldova, urban peste 60000 loc., Universul: 1065000 persoane (15-75 ani) Esantion: 1158 persoane, Eroare: +\- 2.9%
Sondajul a vizat obiceiurile de consum radio precum si audienta perincipalelor posturi de radio.
„Ce obisnuiti sa ascultati la Radio?”
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„Care dintre urmatoarele domenii va intereseaza in mod special?” (cu referire la radio)
|
Da % |
Nu % |
| % |
|
| muzica |
61.2% |
38.8% |
| starea vremii, meteo |
55.9% |
44.1% |
| probleme sociale |
41.4% |
58.6% |
| probleme de politica interna |
37.8% |
62.2% |
| probleme de politica externa |
24.5% |
75.5% |
| evenimente sportive |
30.4% |
69.6% |
| turism (calatorii si vacante) |
20.4% |
79.6% |
| medicina, sanatate, alimentatie |
47.2% |
52.8% |
| stiinta si tehnica |
19.0% |
81.0% |
| computere, software, IT, Internet |
19.6% |
80.4% |
| minoritati, comunitati etnice |
3.2% |
96.8% |
| auto moto |
14.9% |
85.1% |
| economie, finante, banci, curs valutar, b |
25.3% |
74.7% |
| moda, cosmetica, frumusete, intretinere |
28.4% |
71.6% |
| viata mondena (viata vedetelor, barfe) |
24.9% |
75.1% |
| religie |
23.4% |
76.6% |
| familia, viata de cuplu |
28.3% |
71.7% |
| copiii si educatia lor |
28.0% |
72.0% |
| evenimente/ stiri locale si regionale |
30.5% |
69.5% |
| sfaturi/ idei pentru casa si gradina, mesterit / reparat |
17.3% |
82.7% |
| paranormal, astrologie |
14.7% |
85.3% |
| bucatarie, retete culinare |
25.9% |
74.1% |
| publicitate / reclame |
6.8% |
93.2% |
| natura, viata animalelor, mediul inconjurator |
20.3% |
79.7% |
| criminalitate, infractiuni |
15.2% |
84.8% |
| concursuri cu premii |
11.6% |
88.4% |
| evenimente culturale, teatru, cinema |
20.4% |
79.6% |
| sfaturi juridice, legi |
23.5% |
76.5% |
